From the Wind of the America’s Cup to the Olympic Flame: Sport as a Strategic Driver for Transatlantic Investments

In recent years, Italian sport has undergone a profound transformation, increasingly influenced by the American model. From the wind of the America’s Cup to the Milano-Cortina 2026 Olympic Games, the U.S. approach – based on strategic vision, innovation, advanced management practices and a strong focus on the audience experience – is reshaping the way sport is organized, communicated and experienced in Italy.

The entry of U.S. investment funds into football and the expansion of American influence in basketball reflect a growing interest that goes beyond financial aspects. It represents a cultural and strategic challenge, opening new opportunities for infrastructure, governance, marketing and media within an ecosystem that is increasingly integrated across sport, entertainment and business. In this context, Italy–U.S. collaboration can become a driver of innovation and sustainable growth for the future of Italian sport.