President
Silvia Foschi
Intesa Sanpaolo
President
Andrea Montorio
Promemoria
Topics Covered
The Committee focuses on enhancing corporate heritage, examining strategies adopted by companies in both Italy and the United States. Particular attention is given to the impact of artificial intelligence in the sector and the contribution of companies to the preservation and enjoyment of cultural assets and historical properties, with significant benefits for the community. This theme is framed within a regulatory context that recognizes cultural heritage as having not only an identity value but also an economic one.
Next Steps
To achieve these objectives, the Committee will follow a multi-phase process. It will begin with mapping the enhancement strategies adopted by companies and institutions in Italy and the United States, seeking to engage a wide network of stakeholders. It will then analyze and compare these strategies to outline a clear picture of current practices and future opportunities. Finally, it will work on identifying possible regulatory interventions that could support a better enhancement of corporate heritage in Italy, drawing inspiration from U.S. best practices.
Il valore della “diplomazia culturale”: l’importanza della cultura aziendale e della filantropia